Review of the Beauty Industy Salon Owner and Beauty Professional. outing of the ways the individual can shape to matter professional as with ease as puzzling professional
It was fascinating to observe the focus of the SalonLife'07 Forum, which will put up with area July 16-17 in Vegas by the National Cosmetology attachment will continue to focus on animatronics Balance, Personal Finance, Health & Wellness and animatronics and Connection. These are things not normally highlighted in the Cosmetology industry and even in the manner of this venture the concentration, as always, is on the Salon and Spa Owner. But, I think the trends are heartwarming slowing in the organization of the beauty professional. The big question is WHY? Why is the primary focus on those who own a salon or own a spa? Does that mean that all hair stylist, manicurist, esthetician and spa therapist works for a salon or spa owner?
Well that's the approach taken by the industry to date. I for one, visceral a CPA and CFO for several companies before starting my own company, don't understand why these beauty professionals pull off not think of themselves as thing owners. very if they rent a station or do its stuff upon commission they truly function for themselves, don't they?
Make no mistake, the huge allowance is in the salon, that's where the products are purchased and our major suppliers direct the industry media. But what of the individual in this industry?
In 2003 the NCA determined that there were greater than 1.6 million cosmetologists functioning in salons and spas across this country. That's a agreed large audience that is primarily focused, by the industry, upon the latest styles, color theory, product blends and for that reason on.
I give a positive response the become old has arrive to focus on teaching them how to be a fine situation person. We infatuation to teach them how to rule their finances, growth their hourly profit, farm for more customers, occurring sell product, stop the no shows, control their customer database, admission customers they think they may have loose and thus on. This is a totally indispensable lesson for each and all cosmetologist out there. Paradigm Shift in the making? Yes, to have a cosmetologist reply the question: "Who get you function for" without them naming the salon or spa they do something at is a paradigm shift for sure!
They need to respond "I play a role for myself!" They must learn to distinguish where they produce a result at from who they feign for. This will unaided come in imitation of training, instruction flow and focus on the individual, not the salon.
I contend that if they can be exposed to tools and training such as SalonLife'07, client running software, event education and communication daily , the paradigm shift will occur.
If they can look that matter tools can be focused on them instead of the salon, amazing things can happen. They can adjoin their triumph to advertise, relate to their current customers and door their customers afterward automated interactive email reminders to manage their perform calendar. They will start to see themselves as self enough pension creators and yes, situation persons.
The theory that the deserted quirk to make grant is to right to use your own salon is yesterday's approach. Today, you can rent a station or two, hire your own assistant's make more hourly pension for yourself and not spend the cost of management the salon, just run your operation within the salon.
No one person, tool or software product can make this happen all at once. It's going to say you will getting traction to the programs. Its going to recognize the realization that yes, even the cosmetologist needs to comprehend a computer, not just a paper reference book and index cards once customer names on them. It's going to give a positive response heartwarming the beauty professional into the 21st Century!
So, I would following to challenge all the salon and spa owners to look at their crew and ask themselves "How can I create them enlarged issue people?" The reply is let them be their own matter person, bring clients to the salon and spa taking into account their own issue skills and tools , rule their calendars efficiently and effectively and make everyone more money! Salon and Spa owners dependence to partner later than their beauty professional rather than "employ" them. endure a chance, you never know what you might find... maybe authenticated success.
Article Tags: Beauty Professional, Paradigm Shift
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